Wall-coverings Catalogue for Nilaya by Asian Paints
Conceived as a part of the “City Series,” a set of city-based wall-covering collections for Nilaya by Asian Paints, it comes together as a modernist take on the often historically represented city of Jaipur.
A set of 9 patterns showcased in a supporting pattern book builds this collection.
Art Direction
Printing
"Like the changing hues of sandstone touched by shifting winds, a series of patterns and murals transform walls into expressive canvases. From the
rhythmic dance of leheriya tie-dye to the intricate echoes of Sheesh Mahal’s mirrored beauty. In dusky pinks, pale yellows, and quiet blue-greens, the visual language is a subtle echo of Jaipur’s frescoes. The play of textures, contours, and hues converge through watercolor washes, delicate paper cuts, or hand-drawn motifs. Ancient whispers mingle with today’s voices to tell an eloquent new Jaipur story."
~an excerpt from A Jaipur Story
The pattern book and wallpapers have an almost symbiotic relationship. With conscious and tailored storytelling being a strong selling point at Nilaya, the pattern book was designed through the viewpoint of contemporary Jaipur—with wallpapers visible in modern homes while having a subtle traditional undertone.
The book in itself bears a modest personality, with its lime-wash texture, plain serifs, and extracted motifs. The collection is also introduced through juxtapositional artwork—a physical assemblage of modern-day Jaipur sightings interspersed with elements from the collection, peppered across.