SHIVATMIKA



Nilaya ONCE & PLAY
Identity & Catalogue Design for a premium offering of  
Wall-coverings under Nilaya for Asian Paints

 Nilaya offers high-end wall coverings for Asian Paints called Nilaya ONCE and PLAY. They are a line of wall coverings that utilize no paper, PVC, or VOC and are designed to provide excellent quality and durability while being visually stunning in rooms and spaces. 

Nilaya ONCE covers the solid colours, while Nilaya PLAY offers a set of playful patterns.


CopyrightsWari Watai Design Studio
Art DirectionLab Nilaya

 Once and Play were positioned similarly to its other Nilaya verticals, such 
as Nilaya Naturals. This called for a logotype that is simple and easy to recognize, which is also a lockup of the Nilaya monogram. Keeping these guidelines in mind, The logo for Once and Play were designed. The supporting visual elements—the clean and green monogram, the icons, and the fonts used—were also designed with the intention of conveying the product's freshness and uniqueness while keeping the design simple and flexible.

Using room shots, wallpaper swatches, and supporting copy, the two sets—solids and patterns—were presented.