Identity development & Semiotics for a hypothetical vinyl record store.
From studying signs and symbols and understanding how they are read, understood, and engaged with, developing a brand was the final step in putting our learnings to use.
This exercise entailed assigning each participant a city from across the world and creating a fictional brand for a product or service that best represented the place, its history, culture, and significance. To build really successful branding, we needed to integrate the brand's history, nature, and new identity.