Vedic Lore
Identity Design for a preschool in Bangalore.
Vedic Lore is a preschool founded by my late aunt Divya Anukul. With its foundation strongly built on the Vedic way of living and Indian gurukul systems, this preschool in Bangalore is committed to imparting holistic, Indic education with a focus on skill development from the kalas right from a young age.
GuideParimal ParmarThe brief was to create a logomark for an existing or hypothetical brand that retains qualities true to the brand while simultaneously creating visual consistency and recall value.
During the design phase, it was important to consider Vedic Lore's existing identity and what it elicited among its stakeholders. Designing with the intention of maintaining this elicited feeling—if not amplifying it—was necessary to enable a legitimate rebranding.
The ideation and implementation stages of this project were the most crucial. Ideas were first actually fleshed out by hand, starting with the simplest and most obvious ones and moving on to more deliberate and well-thought-out ones.
Understanding how to convert a simple drawing into a well-constructed and composed mark was one of the skill-based learning objectives in this classroom project. This required a good command of the software tools as well as motor skills in drawing and construction. All of these micro-operations were carried out with the ulterior aim, namely visual consistency and recall value, in mind.
This was exhibited within the campus in 2022.